Marketers tuck each target market nice and neatly into a little category. The ads and messages you receive are based on your age, location, family, income, and on and on. This is what happens when you change boxes!
As a PR professional I know the tips and tricks of the trade but as I mommy I am learning about new products, services and companies. It is hard to turn off that marketing mind so Crawfish Tales was born- marketer meets mommy.
This is the tale about one PR girl’s shift in lifestyle and view to the target audience that now defines her, mommy.
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