Wednesday, April 20, 2011

Battling The Diaper Need

Can you imagine not being able to go to work because you can’t afford to buy diapers to send your child to nursery school? Can you imagine cleaning used diapers because you can’t afford new diapers?

1 in 3 American moms struggle with diaper need. Of course this tears at a mother’s heart but the baby also suffers. If mom can’t provide a new clean diaper this means that baby is kept in wet, dirty diapers for extended period. Through research Huggies has found that as a result, these babies are more likely to experience signs of irritation and discomfort, cry more, and suffer from worse diaper rash.

“Imagine everything it takes to be a mom. Now imagine it without diapers,” Huggies.

The Huggies Every Little Bottom campaign which is designed to combat the diaper need has donated over 22.5 million diapers so far. With the average infant using 6-10 diapers a day totaling about $75 a month this is a strain on families especially now as gas prices are soaring and food prices are rising.

At the recent Mom 2.0 Summit held in New Orleans, Huggies was on the ground informing moms about the program. Moms that retweeted about the Huggies Every Little Bottom campaign helped to donated over 3,000 diapers to babies in need in the New Orleans area through Second Harvest Food Bank.  

Please join them by supporting the Huggies Every Little Bottom campaign. Learn more about the program or donate diapers. 

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